9 March 2015

Top 20 Google Adwords Interview Question Answers

                                    Top 20 Google Adwords Interview Question Answers

Here I am sharing Top 20 Google Adwords Interview Question Answers for all students who are preparing for Google Adwords exam or want to clear Google Adwords interview all test question and answers related to Google Adwords 2015.


Q1: What would you use to limit the impressions of an ad for a single unique user?
Ans: Frequency capping

Q2: True or false: Conversions is the most important measurement in a direct response advertiser’s campaign on the Display Network.
Ans: True

Q3: What is the recommended minimum amount of time to let a display campaign run before analyzing performance metrics?
Ans: 2-3 weeks

Q4: True or False: Text ads are the easiest to create on the Display Network.
Ans: True

Q5: True or False: Video ads are the easiest to create on the Display Network.
Ans: False

Q6: Where does YouTube rank in terms of search queries?
Ans: It has the second highest number of search queries in the world.

Q7: Your display ad has been disapproved. How can you submit a request for another review?
Ans: Save an edited version of the disapproved ad, or create a new ad.

Q8: Can you track phone calls as conversions with Enhanced Campaigns?
Ans: Yes

Q9: Can you track sales transactions as conversions with Enhanced Campaigns?
Ans: Yes

Q10: True or False: CPM bidding is available for the Search Network.
Ans: False

Q11: True or False: CPM bidding is available for the Display Network.
Ans: True


Q12: Can you track text messages as conversions with Enhanced Campaigns?
Ans: No

Q13: True or False: You can limit exposure to your ads through site/category exclusions.
Ans: True

Q14: True or False: You can limit exposure to your ads by including negative keywords.
Ans: True

Q15: What tool can you use to target different categories of video content on the Display Network?
Ans: AdWords for Video

Q16: Can your video mimic functions that an ad can not perform?
Ans: No. Your ad is likely to be disapproved.

Q17: Using AdWords, can you target mobile apps?
Ans: Yes.

Q18: What are some features of a YouTube Brand channel?
Ans: Custom gadgets, house and curate video content, and develop social friendships with YouTube users.

Q19: True or False: Use the Placement Report is a good idea when using Site and Category exlusions.
Ans: True

Q20: What would you use to target relevant sites on the Display Network based on a list of keywords?
Ans: Managed Placements

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